
Brand Strategy, Identity & Design
We help purpose-led pioneers tell their story and amplify their impact.
Inspired by this emerging wave of leaders, entrepreneurs and system-builders, we’re driven to create brands as brave as they are.



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We partner with clients working in three key areas:
● Innovation
How can we remodel systems, develop new technology to improve lives, and create a better future through innovative ideas?
How can we remodel systems, develop new technology to improve lives, and create a better future through innovative ideas?

● Sustainability
How can we improve our relationship with the planet, protect the environment, and implement sustainable design practices?

● Compassion
How can we cultivate inclusive communities, celebrate diversity, and create a more equitable society?

About Us
We’re a mission-led studio using our creativity for positive change. We’re about good vibes, great work and collaborating with likeminded people.


Creative Direction, Strategy


Research, Storytelling, Strategy


Brand Design, Illustration

Maybe this is you?
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Our Process
Before launching Luka in 2016, our team spent a decade honing our process at award-winning branding and advertising agencies in London and Sydney.
Before launching Luka in 2016, our team spent a decade honing our process at award-winning branding and advertising agencies in London and Sydney.
Here’s how we work:
Here’s how we work:
1) Foundational research
– Stakeholder interviews
– Competitor research
– Research playback
We immerse ourselves in your world to understand your big vision for the future. Through workshops and interviews with teams, partners and customers, we discover what makes your organisation unique.
2) Purpose-led strategy
– Brand strategy
– Brand architecture
– Mission
– Vision
– Values
– Brand architecture
– Mission
– Vision
– Values
Rigorous thinking underpins our process. From understanding the audience to defining what the brand should express, we create a concise strategy that guides our design decisions and takes the guesswork out of creativity.
3) Crafted design
– Visual identity
– Print design
– Digital design
– Motion design
– Environmental design
– Art direction
– Illustration
– Print design
– Digital design
– Motion design
– Environmental design
– Art direction
– Illustration