Brand Strategy, Identity & Storytelling

We help purpose-led pioneers tell their story and amplify their impact.

Inspired by this emerging wave of leaders, entrepreneurs and system-builders, we’re driven to create brands as brave as they are.

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We partner with clients working in three key areas:

● Innovation

How can we remodel systems, develop new technology to improve lives, and create a better future through innovative ideas?

● Sustainability

How can we improve our relationship with the planet, protect the environment, and implement sustainable design practices?

● Compassion

How can we cultivate inclusive communities, celebrate diversity, and create a more equitable society?

About Us

We’re a mission-led studio using our creativity for positive change. We’re about good vibes, great work and collaborating with like-minded people.

Kevin Tran
Creative Direction, Strategy

Damien Attenborough
Research, Strategy, Storytelling

Rekha Dhanaram
Brand Design, Illustration

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Our Process

Before launching Luka in 2016, our team spent a decade honing our process at award-winning branding and advertising agencies in London and Sydney.

Here’s how we work:

1) Foundational research

– Stakeholder interviews
– Competitor research
– Research playback

We immerse ourselves in your world to understand your big vision for the future. Through workshops and interviews with teams, partners and customers, we discover what makes your organisation unique.

2) Purpose-led strategy

– Brand strategy
– Brand architecture
– Mission
– Vision
– Values

Rigorous thinking underpins our process. From understanding the audience to defining what the brand should express, we create a concise strategy that guides our design decisions and takes the guesswork out of creativity.

3) Crafted design

– Visual identity
– Print design
– Digital design
– Motion design
– Environmental design
– Art direction
– Illustration

A clear strategy is only half the solution – great brands are also beautifully executed. With a focus on conceptual thinking, craft and contemporary style, we design visual identities that can flex across digital, print, motion, physical spaces and experiences.

4) Compelling stories

– Brand voice
– Brand story
– Messaging
– Naming
– Taglines
– Scriptwriting

From rallying supporters to educating the public, every brand needs to move people through storytelling. Whether it’s a line on a billboard or a script for a film, we bring creativity, sensitivity and nuance to sharing your story with the world.

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