Brand Strategy, Identity & Storytelling
We help purpose-led pioneers tell their story and amplify their impact.
Inspired by this emerging wave of leaders, entrepreneurs and system-builders, we’re driven to create brands as brave as they are.
We partner with clients working in three key areas:
● Innovation
How can we remodel systems, develop new technology to improve lives, and create a better future through innovative ideas?
● Sustainability
How can we improve our relationship with the planet, protect the environment, and implement sustainable design practices?
● Compassion
How can we cultivate inclusive communities, celebrate diversity, and create a more equitable society?
About Us
We’re a mission-led studio using our creativity for positive change. We’re about good vibes, great work and collaborating with like-minded people.
Creative Direction, Strategy
Research, Strategy, Storytelling
Our Process
Before launching Luka in 2016, our team spent a decade honing our process at award-winning branding and advertising agencies in London and Sydney.
Here’s how we work:
1) Foundational research
– Stakeholder interviews
– Competitor research
– Research playback
We immerse ourselves in your world to understand your big vision for the future. Through workshops and interviews with teams, partners and customers, we discover what makes your organisation unique.
2) Purpose-led strategy
– Brand strategy
– Brand architecture
– Mission
– Vision
– Values
– Brand architecture
– Mission
– Vision
– Values
Rigorous thinking underpins our process. From understanding the audience to defining what the brand should express, we create a concise
strategy that guides our design decisions and takes the guesswork out of creativity.
3) Crafted design
– Visual identity
– Print design
– Digital design
– Motion design
– Environmental design
– Art direction
– Illustration
– Print design
– Digital design
– Motion design
– Environmental design
– Art direction
– Illustration
A clear strategy is only half the solution – great brands are also beautifully executed. With a focus on conceptual thinking, craft and contemporary style, we design visual identities that can flex across digital, print, motion, physical spaces and experiences.
4) Compelling stories
– Brand voice
– Brand story
– Messaging
– Naming
– Taglines
– Scriptwriting
From rallying supporters to educating the public, every brand needs to move people through storytelling. Whether it’s a line on a billboard or a script for a film, we bring creativity, sensitivity and nuance to sharing your story with the world.
Get On Board
Historically, boardrooms have been dominated by a ‘boys club’ culture that has shut women out of opportunities. With years of experience working with startup communities, co-founders Sian and Lauren realised that change could start with the next generation of business leaders.
Get On Board is a series of industry events to create connections and opportunities for women while inviting startup founders to build fairer, more representative boards.
Luka was invited to create a contemporary brand with a compelling voice to rally support for the initiative.
Our dynamic logo is a playful expression of board member seats, inviting businesses of all shapes and sizes to get involved.
For the launch on International Women’s Day, we created posters and social media assets to help Get On Board spread the word.
Our fold-out report on gender equality in startups unpacked findings from new research by KPMG, a key supporter.
Get On Board kicked-off with events in Sydney and Melbourne where guests received branded welcome packs.
“Luka pushed the brand and mission into directions we would have never gone on our own. The campaign was a huge success in helping us to start a meaningful conversation about gender diversity in the boardroom.”
— Sian Priest, Co-founder