![](https://freight.cargo.site/t/original/i/baa4fcce4480babef8028ad00bdab479737541fb22c8453e7b140e8a60005c30/getonboard_iwd-223.jpg)
Get On Board
Historically, boardrooms have been dominated by a ‘boys club’ culture that has shut women out of opportunities. With years of experience working with startup communities, co-founders Sian and Lauren realised that change could start with the next generation of business leaders.
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Get On Board is a series of industry events to create connections and opportunities for women while inviting startup founders to build fairer, more representative boards.
Luka was invited to create a contemporary brand with a compelling voice to rally support for the initiative.
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Our dynamic logo is a playful expression of board member seats, inviting businesses of all shapes and sizes to get involved.
![](https://freight.cargo.site/t/original/i/e13815f563afc33454cafab30d28667d4d1931a5f547136e0fc6f4ed4b6a9ecd/GOB_InstagramTiles_IndividualPoster_v1.jpg)
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For the launch on International Women’s Day, we created posters and social media assets to help Get On Board spread the word.
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Our fold-out report on gender equality in startups unpacked findings from new research by KPMG, a key supporter.
![](https://freight.cargo.site/t/original/i/45ff86da7392f93a4c465d720e4076937e2182e71a540b12df3a5677b2d11639/GetOnBoard_Launch_-9.jpg)
![](https://freight.cargo.site/t/original/i/1e9779be6c080f26f7f632e11ddb13c084962a32686a5fb129dc94affe8793a6/GetOnBoard_Launch_-5.jpg)
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![](https://freight.cargo.site/t/original/i/9cd9b1b8cdce9643a9f5bddae0ede3a23ddfc33f73d3b95693e22faeb3f0ce41/GOB_Handout_Portrait_v7.gif)
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Get On Board kicked-off with events in Sydney and Melbourne where guests received branded welcome packs.
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“Luka pushed the brand and mission into directions we would have never gone on our own. The campaign was a huge success in helping us to start a meaningful conversation about gender diversity in the boardroom.”
— Sian Priest, Co-founder