![](https://freight.cargo.site/t/original/i/3a6fd88d693722a84d0f26a6fae438d331d911200aad3691f615016eddf0916b/ARC_Website_Header.jpg)
Arc Suncare
Many traditional sunscreens contain microplastics that often end up polluting oceans and harming marine life. Arc Suncare do things differently with their range of all-natural sunscreens that are safe for people and planet.
Arc Suncare is a mineral-based sunscreen made of zinc oxide – a compound that isn't widely used in sunscreen because of its thick opaque consistency.
Arc Suncare's specialised formula provides broad-spectrum protection with a uniquely clear, lightweight finish once rubbed in.
We typically associate sunscreen with beaches, holidays and getting out into nature. But day-to-day in the city, many of us overlook the importance of protection from the sun. Our task was to create a brand identity for eco sunscreen for use from city to seaside and anywhere in-between.
![](https://freight.cargo.site/t/original/i/109a1178e0f751e50e7848717351930a1ee6be207709a2fce21a2a71589732e8/ARC_LogoSymbol.gif)
![](https://freight.cargo.site/t/original/i/e0574c9f38572da0fd5123186e0220df0da315404e1981d0ce960a6d506796d3/ARC_Packaging_Front.jpg)
Our name 'Arc' is a subtle reference to the path of the sun as it moves across the sky. We incorporated this idea of circular trajectories into the geometry of our custom logotype.
![](https://freight.cargo.site/t/original/i/31a1adfefd51794ea578fbb4c17c85ae60bcba34f37bc22f62a327a30a5f41d4/ARC_Logo_2.jpg)
![](https://freight.cargo.site/t/original/i/8c0f6ff3dd2cf7c9f22e323b825b0923fea626ba6e69eec3da169cfcdd3d1edc/ARC_Logo_1.jpg)
We reflected the same circular geometry in a suite of icons that communicate how Arc Suncare is kind to skin and the environment.
![](https://freight.cargo.site/t/original/i/2dfcd31dc57ae98486b974c9feada7cf780bb49659875e47a452a39fc8d59c05/ARC_Icon_1.jpg)
![](https://freight.cargo.site/t/original/i/a895d66aaf9a7af898eab0eac737eab09a9e71c372e3a757f9d7372d5a6893d5/ARC_Icon_2.jpg)
![](https://freight.cargo.site/t/original/i/751d736bdd7e49bcd2ca252a91d6466250579dc97b6e3ce4ef530db22fbe9f16/ARC_Icon_3.jpg)
![](https://freight.cargo.site/t/original/i/d383b2b4c3bda005d2e413486cd3737bdfde7fa0965784acd760bac9e9bbe1a6/ARC_Icon_4.jpg)
Nick Prideaux brings our vision for the Arc brand world to life though his idyllic, laid-back photography – capturing light-filled moments that are natural, delicate and optimistic.
![](https://freight.cargo.site/t/original/i/eb7e8f86464730a708dbdead8d85989f6e4a677bb0d8e270dfe11fadeeef8127/000021.jpeg)
![](https://freight.cargo.site/t/original/i/bc8b30730b6e6fdfd33b36cbcfebcf87a2e9249241d8537bcfe51037822538eb/000012340034_JPG.jpeg)
![](https://freight.cargo.site/t/original/i/ef09eace5fb90a4cce2e5c296424248df0ae0804cd79b51b8623eda56e038fdb/85041917_128524965187588_7991426083672715333_n.jpeg)
![](https://freight.cargo.site/t/original/i/b34651201cf819bb07b5704132053ed99fe1e329f58efe6f63ee1741c1362c63/IMG_0280_JPG.jpeg)
![](https://freight.cargo.site/t/original/i/533033ba88fff800114f8f159ed893466bf4500d0aa36259f1d0ca22f2a3473c/000067810018.jpeg)
![](https://freight.cargo.site/t/original/i/3a9fe84cd05f223dd338664f4b9304ce64a5fb13511f01118e3a2914ba6da0b5/93754960_914583532314419_4816997237695886793_n.jpeg)
We reflected the same circular geometry in a suite of icons that communicate how Arc Suncare is kind to skin and the environment.
![](https://freight.cargo.site/t/original/i/a4f8a1e9496162f90f17d13138369b623771031bafb27d908d75b87d5ee537af/ARC_BrandWall0.jpg)
![](https://freight.cargo.site/t/original/i/6692de8a5b9b50d671b84ad61a5c437a37c538a5fb5595c594f800704bcfc280/ARC_BrandWall1.jpg)
![](https://freight.cargo.site/t/original/i/16cdfe28dc59faeceb2d17d598e0a7bab0df7c5a649b479adc3649c67f7833af/ARC_Posters.jpg)
Our poetic messaging invites people to explore the city with more curiosity, with Arc Suncare providing natural UV protection wherever they go.
![](https://freight.cargo.site/t/original/i/332130a272f945b5bb2436d37a1ad6e86da4d623f4c60d91dbaf3def02d5500a/ARC_Spread2.jpg)
![](https://freight.cargo.site/t/original/i/7199597c2dd75422316cf46b6fae6633643b145a1532a43f0ffaf576f39e2fcc/ARC_Spread3.jpg)
![](https://freight.cargo.site/t/original/i/168d7fae811d43beeb343109640cd7444044a3558185a7181e3627b6861b018a/ARC_Spread1.jpg)