https://luka.agency Luka Agency Wed, 26 Oct 2022 00:57:21 +0000 https://luka.agency en https://luka.agency/Homepage-About-Mobile Wed, 26 Oct 2022 00:57:21 +0000 Luka Agency https://luka.agency/Homepage-About-Mobile <img width="5761" height="1765" width_o="5761" height_o="1765" data-src="https://freight.cargo.site/t/original/i/06494b188ebc632e56e9c732076f0284401bf15fe3454e547e9269fb4eb1010b/LukaAgency_Logo_Black.png" data-mid="229254449" border="0" src="https://freight.cargo.site/w/1000/i/06494b188ebc632e56e9c732076f0284401bf15fe3454e547e9269fb4eb1010b/LukaAgency_Logo_Black.png" /> Brand Strategy, Identity &amp; Storytelling We help purpose-led pioneers tell their story and amplify their impact. Inspired by this emerging wave of leaders, entrepreneurs and system-builders, we’re driven to create brands as brave as they are. <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/df7c51eb16181da3a9089d238b1f6c9f2fe129e1c1c00a68ae98a9187be6ff29/Cicada_Thumbnail.jpg" data-mid="238425360" border="0" data-no-zoom="true" alt="Creating impact through groundbreaking technology" data-caption="Creating impact through groundbreaking technology" src="https://freight.cargo.site/w/700/i/df7c51eb16181da3a9089d238b1f6c9f2fe129e1c1c00a68ae98a9187be6ff29/Cicada_Thumbnail.jpg" /> <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/94ae5265f9b91fa3b89e5c89bbc9155a1c106d30aa0fc902c4fab41e9d598da1/Settle_Thumbnail.jpg" data-mid="238425378" border="0" data-no-zoom="true" alt="Preventing homelessness for young people in London" data-caption="Preventing homelessness for young people in London" src="https://freight.cargo.site/w/700/i/94ae5265f9b91fa3b89e5c89bbc9155a1c106d30aa0fc902c4fab41e9d598da1/Settle_Thumbnail.jpg" /> <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/0bc3e7b225c5b5d5af010782587359e595b7a1f4dc411d426687dbcf31539dc9/CXT23_Thumbnail.jpg" data-mid="238425379" border="0" data-no-zoom="true" alt="Showcasing Australia&rsquo;s most radical innovation" data-caption="Showcasing Australia’s most radical innovation" src="https://freight.cargo.site/w/700/i/0bc3e7b225c5b5d5af010782587359e595b7a1f4dc411d426687dbcf31539dc9/CXT23_Thumbnail.jpg" /> <img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9ad29159ccb8ae54b92db1d0e9524deb2dee25580aa60b92b1e7bd28dd2ed13a/HAND_Thumb_Test.jpg" data-mid="156990069" border="0" data-no-zoom="true" alt="Breaking sexual stigma for people with disabilities" data-caption="Breaking sexual stigma for people with disabilities" src="https://freight.cargo.site/w/1000/i/9ad29159ccb8ae54b92db1d0e9524deb2dee25580aa60b92b1e7bd28dd2ed13a/HAND_Thumb_Test.jpg" /> <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/b9c9e0829a595ee9b0bfd8bade630b908983297f9e9267c9d314830df23c6e07/GOB_Thumbnail.jpg" data-mid="238425377" border="0" data-no-zoom="true" alt="Campaigning for gender equality in the tech industry" data-caption="Campaigning for gender equality in the tech industry" src="https://freight.cargo.site/w/700/i/b9c9e0829a595ee9b0bfd8bade630b908983297f9e9267c9d314830df23c6e07/GOB_Thumbnail.jpg" /> ↘ View our projects We partner with clients working in three key areas: ● Innovation How can we remodel systems, develop new technology to improve lives, and create a better future through innovative ideas? <img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/d3d26f46b764d6fe8ddc6d6514c38953522228c27b30bd8e27ce0181051d3ad5/LUK027_Illustration_Design_v223.png" data-mid="156989972" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d3d26f46b764d6fe8ddc6d6514c38953522228c27b30bd8e27ce0181051d3ad5/LUK027_Illustration_Design_v223.png" /> ● Sustainability How can we improve our relationship with the planet, protect the environment, and implement sustainable design practices? <img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/623623d4648bee0686ea90bc80c258ffb40cb141b01929ee151e02f4e7893a98/LUK027_Illustration_Design_v2233.png" data-mid="156989974" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/623623d4648bee0686ea90bc80c258ffb40cb141b01929ee151e02f4e7893a98/LUK027_Illustration_Design_v2233.png" /> ● Compassion How can we cultivate inclusive communities, celebrate diversity, and create a more equitable society? <img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/bf37ac728212875382d12e83b778d4184b05cf34426271eeacf178b2f235c954/LUK027_Illustration_Design_v2232.png" data-mid="156989973" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/bf37ac728212875382d12e83b778d4184b05cf34426271eeacf178b2f235c954/LUK027_Illustration_Design_v2232.png" /> About Us We’re a mission-led studio using our creativity for positive change. We’re about good vibes, great work and collaborating with like-minded people. <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/8fb12e41b01eabaa05167c5ec6bb10f618e36ac3ce3faa274be428ae99100782/Luka_Test_2_-17.jpg" data-mid="156990003" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8fb12e41b01eabaa05167c5ec6bb10f618e36ac3ce3faa274be428ae99100782/Luka_Test_2_-17.jpg" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/09f52b39b94dc15c667697fa5a89307e164112a01cdb714b5372deaad4fd4db9/Luka_Test_1_-9.jpg" data-mid="158009651" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/09f52b39b94dc15c667697fa5a89307e164112a01cdb714b5372deaad4fd4db9/Luka_Test_1_-9.jpg" /> Kevin Tran Creative Direction, Strategy <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/8e74b695ca121a85dfb1c345ef6de83d7ab93bbc74c1e3d66d14ebb7161a424f/Luka_Test_1_-2.jpg" data-mid="156989995" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8e74b695ca121a85dfb1c345ef6de83d7ab93bbc74c1e3d66d14ebb7161a424f/Luka_Test_1_-2.jpg" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/160d2b440a8126c878d7b6ac2f6ebd54d8c58b10461027f4145eac554a65393e/Luka_Test_1_.jpg" data-mid="156989993" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/160d2b440a8126c878d7b6ac2f6ebd54d8c58b10461027f4145eac554a65393e/Luka_Test_1_.jpg" /> Damien Attenborough&nbsp; Research, Strategy, Storytelling <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/a6291cfa7d99963be1e2a6c538b71ac13ad7abbe5356b67b9d53560e9902a51b/Luka_Test_2_-18.jpg" data-mid="156990004" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a6291cfa7d99963be1e2a6c538b71ac13ad7abbe5356b67b9d53560e9902a51b/Luka_Test_2_-18.jpg" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/064a4b2a2cc38216054049f4a8b12370bfa585bdb7e7093c98c76e05604463de/Luka_Test_1_-5.jpg" data-mid="158009649" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/064a4b2a2cc38216054049f4a8b12370bfa585bdb7e7093c98c76e05604463de/Luka_Test_1_-5.jpg" /> Rekha Dhanaram&nbsp; Brand Design, Illustration <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/ed0927edd3808b18c7f6e7a35777290aa1a5890a9c4fd6583bbad1aee4a8cd92/Luka_Test_2_-14.jpg" data-mid="156989999" border="0" src="https://freight.cargo.site/w/1000/i/ed0927edd3808b18c7f6e7a35777290aa1a5890a9c4fd6583bbad1aee4a8cd92/Luka_Test_2_-14.jpg" />Maybe this is you? Send us your portfolio! Our Process Before launching Luka in 2016, our team spent a decade honing our process at award-winning branding and advertising agencies in London and Sydney. Here’s how we work: 1) Foundational research – &nbsp;Stakeholder interviews–&nbsp; Competitor research–&nbsp; Research playback We immerse ourselves in your world to understand your big vision for the future. Through workshops and interviews with teams, partners and customers, we discover what makes your organisation unique. 2) Purpose-led strategy –&nbsp; Brand strategy–&nbsp; Brand architecture–&nbsp; Mission–&nbsp; Vision–&nbsp; Values Rigorous thinking underpins our process. From understanding the audience to defining what the brand should express, we create a concise strategy that guides our design decisions and takes the guesswork out of creativity. 3) Crafted design –&nbsp; Visual identity–&nbsp; Print design–&nbsp; Digital design–&nbsp; Motion design–&nbsp; Environmental design–&nbsp; Art direction –&nbsp; Illustration A clear strategy is only half the solution – great brands are also beautifully executed. With a focus on conceptual thinking, craft and contemporary style, we design visual identities that can flex across digital, print, motion, physical spaces and experiences. 4) Compelling stories –&nbsp; Brand voice–&nbsp; Brand story–&nbsp; Messaging–&nbsp; Naming–&nbsp; Taglines–&nbsp; Scriptwriting From rallying supporters to educating the public, every brand needs to move people through storytelling. Whether it’s a line on a billboard or a script for a film, we bring creativity, sensitivity and nuance to sharing your story with the world. ● Want to know more? Get in touch →&nbsp; <img width="5761" height="1765" width_o="5761" height_o="1765" data-src="https://freight.cargo.site/t/original/i/06494b188ebc632e56e9c732076f0284401bf15fe3454e547e9269fb4eb1010b/LukaAgency_Logo_Black.png" data-mid="229254449" border="0" src="https://freight.cargo.site/w/1000/i/06494b188ebc632e56e9c732076f0284401bf15fe3454e547e9269fb4eb1010b/LukaAgency_Logo_Black.png" /> https://luka.agency/Homepage-Projects Sun, 22 May 2022 23:13:52 +0000 Luka Agency https://luka.agency/Homepage-Projects Projects <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/0bc3e7b225c5b5d5af010782587359e595b7a1f4dc411d426687dbcf31539dc9/CXT23_Thumbnail.jpg" data-mid="238010506" border="0" src="https://freight.cargo.site/w/700/i/0bc3e7b225c5b5d5af010782587359e595b7a1f4dc411d426687dbcf31539dc9/CXT23_Thumbnail.jpg" /> Showcasing Australia’s most radical innovationCicada x Tech23 <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/94ae5265f9b91fa3b89e5c89bbc9155a1c106d30aa0fc902c4fab41e9d598da1/Settle_Thumbnail.jpg" data-mid="238010528" border="0" src="https://freight.cargo.site/w/700/i/94ae5265f9b91fa3b89e5c89bbc9155a1c106d30aa0fc902c4fab41e9d598da1/Settle_Thumbnail.jpg" />Preventing homelessness for young people in LondonSettle <img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9ad29159ccb8ae54b92db1d0e9524deb2dee25580aa60b92b1e7bd28dd2ed13a/HAND_Thumb_Test.jpg" data-mid="143365703" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9ad29159ccb8ae54b92db1d0e9524deb2dee25580aa60b92b1e7bd28dd2ed13a/HAND_Thumb_Test.jpg" /> Breaking sexual stigma for people with disabilitiesHandi <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/df7c51eb16181da3a9089d238b1f6c9f2fe129e1c1c00a68ae98a9187be6ff29/Cicada_Thumbnail.jpg" data-mid="238010535" border="0" src="https://freight.cargo.site/w/700/i/df7c51eb16181da3a9089d238b1f6c9f2fe129e1c1c00a68ae98a9187be6ff29/Cicada_Thumbnail.jpg" /> Creating impact through groundbreaking technologyCicada <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d9346c0c0ff29df4146c899a382bd692a504ab830b2a280fd39d4275a98e44d4/IB_Thumb2_Test.jpg" data-mid="143368356" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d9346c0c0ff29df4146c899a382bd692a504ab830b2a280fd39d4275a98e44d4/IB_Thumb2_Test.jpg" /> Bringing a vibrant community of startups togetherInnovation Bay <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/251c280bb0610d196002b170872cbcc59948954033bed533b9a9363a42238431/Arc_Thumb_Test.jpg" data-mid="143333265" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/251c280bb0610d196002b170872cbcc59948954033bed533b9a9363a42238431/Arc_Thumb_Test.jpg" /> Protecting skin from UV rays, the natural wayArc Suncare <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/b9c9e0829a595ee9b0bfd8bade630b908983297f9e9267c9d314830df23c6e07/GOB_Thumbnail.jpg" data-mid="238010531" border="0" src="https://freight.cargo.site/w/700/i/b9c9e0829a595ee9b0bfd8bade630b908983297f9e9267c9d314830df23c6e07/GOB_Thumbnail.jpg" />Campaigning for gender equality in the tech industryGet On Board <img width="1001" height="1250" width_o="1001" height_o="1250" data-src="https://freight.cargo.site/t/original/i/3a99f12649695371098a937acbeff0f68056513b3fe435edc76d19b72ef2e6c6/FF_Thumbnail.jpg" data-mid="144413249" border="0" src="https://freight.cargo.site/w/1000/i/3a99f12649695371098a937acbeff0f68056513b3fe435edc76d19b72ef2e6c6/FF_Thumbnail.jpg" /> Empowering workers with the skills for tomorrowFutureFit <img width="717" height="717" width_o="717" height_o="717" data-src="https://freight.cargo.site/t/original/i/e882d0487740990b7100a842db1beda35519583e5e099a55714f69cb686e7f3a/LUK027_Website_Illustrations_Portals_D1_v9.png" data-mid="165361739" border="0" src="https://freight.cargo.site/w/717/i/e882d0487740990b7100a842db1beda35519583e5e099a55714f69cb686e7f3a/LUK027_Website_Illustrations_Portals_D1_v9.png" />